Wednesday, April 21, 2010

Your primary VALS™ type is Striver, and your secondary type is Experiencer.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

Striver

Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many Strivers see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.

Experiencer

Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.


LOL! this is a test that is highly encourages by my marketing lecturer to take =)

http://www.strategicbusinessinsights.com/vals/presurvey.shtml#start

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